About Us

About Us

The Beautiful Game was established in 2006 due to the lack of ‘black’ or ‘plain’ football boots available in sport shops. We decided to set up a small sports store to provide 'old school’ players with quality, affordable, football boots. This quickly grew into a store that was providing grassroots and professional football teams with their teamwear needs throughout the UK and Ireland.

Fast forward to present day and the ethos remains the same, but the portfolio has grown. Sports now include cricket, hockey, rugby, running, darts and more. We have extended our range but our aim remains the same; to offer top quality merchandise at competitive prices.

We have teamed up with, and continue to add, official suppliers of the worlds top sports brands to bring you a wide range of merchandise from around the globe. The range of products we supply is continually expanding to bring our customers the most comprehensive range available on the web today.

The Beautiful Game is part of The Gordon Group which focuses on teamwear, trophies and sports flags. You can find us at the following places:


Address: 83 Glenavon Lane, Lurgan, Co Armagh, BT66 8TN
Phone: Stuart (07921001827) / Scott (07803251798)

Twitter: @GordonGroupNI
Snapchat: @gordongroupni
Instagram: @thegordongroupni

The Beautiful Game:
Anfield Trophies: www.anfieldtrophies.co.uk
Sports Flags & Banners: www.sportsflagsandbanners.co.uk